Main Services
01.
Brand Distribution
We distribute global sports and lifestyle brands—including Nike, Adidas, Puma, Under Armour, and more—through a well-established network across the GCC.
02.
Retail Store Operations
We manage branded retail concepts across the UAE, including Smart Wear (athleisure), SportDG (fitness retail), and RACETRACK Trading (motorsport merchandise) with stores in key locations like Dubai Outlet Mall, Sahara Center, and Al Ain.
03.
Perfume & Cosmetics Wholesale
RACETRACK Trading supplies authentic, value-driven perfumes and cosmetics to retailers, hypermarkets, and department stores. We also offer private-label and niche fragrances across UAE and the Middle East.
04.
Event Merchandising & Partnerships
We’ve partnered with regional sports organizations to supply official merchandise—such as the AFC Cup 2019 and Abu Dhabi Cricket Stadium—demonstrating our reliability and brand alignment in high-visibility events.
05.
Retail & Brand Development
We tailor retail environments and product offerings to meet the specific needs of local consumers while upholding global brand standards—ensuring alignment between customer experience and brand identity.
06.
E-commerce (Coming Soon)
Our upcoming online platform will expand our retail and wholesale capabilities, helping us reach a wider customer base across the region.